how to use instagram stories

Instagram Stories: How to Use it to Engage your Audience

It was back in 2016 when Instagram introduced Stories, copying Snapchat. It gained popularity almost instantly and now, Instagram boasts of 500 million daily users of stories. Why did instagrammers take to Stories so well? Doesn’t the 24 hour period (after which the stories disappear for your followers) put users off? Truthfully, it’s quite the […]

The Power of Video in Marketing

The power of video is undeniable, now more than ever before. Almost every brand has begun including videos in their campaigns. With social media platforms supporting various formats of video, brands have started getting more and more creative with their video marketing. This shows that the format of video is revolutionizing marketing. When you scroll […]

7 Qualities Of A Good Social Media Manager

Being a social media manager in today’s world is no easy task. Almost every company has an online presence now. 90% of brands use social media to increase brand awareness. That’s a lot, and with every business social media account comes social media management. With so much happening online every single second, it is tougher […]

5 Food Travel Youtube Channels You Must Follow

If you are like me, your youtube watch list includes food, food and more food. There’s a huge variety of food related channels on YouTube and each of them have their own specialty. There are channels like Tasty, Bon Appétit, Grandpa Kitchen, Matt Stonie and tons more. There’s no dearth of good food around the world and […]

Why Does It Seem Like Everyone’s More Successful Than Me?

Picture this – you’re scrolling through your Facebook or Instagram feed. You find out that your peers are achieving milestone after milestone. It makes you feel slightly…. jealous. It’s a bitter pill to swallow. Sure, you’re not dying of jealousy, but you’d like a few achievements yourself. So you end up asking yourself, what am […]