The Power of Video in Marketing

The power of video is undeniable, now more than ever before. Almost every brand has begun including videos in their campaigns. With social media platforms supporting various formats of video, brands have started getting more and more creative with their video marketing. This shows that the format of video is revolutionizing marketing. When you scroll […]

twitter business tips

6 Effective Ways For Businesses To Stand Out On Twitter

Twitter is a huge platform, especially for brands and businesses to stand out. Although initially twitter started off as a microblogging site to share your thoughts and interact with other users, soon businesses recognised its potential and started using it to grow their online presence. If your brand does not have an active Twitter account, […]

5 Things You Should Not Do On Social Media

Twitter, Facebook, Tumblr, Instagram and might I say, even Google+ (for some) are some of the mainstream social media platforms that have virtually taken over people’s lives. It has become commonplace to see teens and even adults staring intently into their brightly lit mobile phone screen taking in everything the internet has to offer. Now, […]