The power of video is undeniable, now more than ever before. Almost every brand has begun including videos in their campaigns. With social media platforms supporting various formats of video, brands have started getting more and more creative with their video marketing.
This shows that the format of video is revolutionizing marketing. When you scroll through your twitter, instagram or facebook feed, you see a lot of fun, engaging and hilarious content – most of which is promotional. This creates a win-win situation for the brand as well as the customer: the brand sells product, the customer gets entertained and buys the product.