Are you a marketer who sends emails but hardly anyone opens them? Want to sell a product but you feel like you’re talking to a wall?
Well, you’re not the only one.
It’s a fiercely competitive world out there and sending enticing emails which actually get opened, read and replied to, is nothing short of a miracle (at least to a marketer). It doesn’t matter how big or small your business is – if your email subject lines are bland and boring, people won’t bother to open them.
In a world dominated by short-form content and even shorter attention spans, it’s getting harder and harder for marketers to gain somebody’s attention. They say ‘Don’t judge a book by its cover‘, but on the contrary, every promotional email is judged by its subject line.
Clients/customers/potential customers choose to either open or ignore the email solely based on the subject line and the email address. To receive the magical gift of open-read-respond, you need to create an email that the receiver just cannot ignore (with an offer they can’t refuse). Amidst all the chaos inside the inbox, your email should stand out.
So how do you claim the reader’s attention? How do you avoid getting lost in the crowd? Take a look at some tricks here!
Humans are curious creatures and you can use this to your advantage in emails. Subject lines which generate a high level of curiosity ensures open rates. Lines like, ‘Surprise Inside!’ & ‘Psst…we have a secret’ are nice ways to get your reader curious enough to click.
Give the VIP treatment
Everyone feels great when they’re treated like they’re special, so why not incorporate it in your email subject line as well? Sneak in a compliment or give a special offer or discount to the reader. Something like, ‘Hey good lookin’, here’s a special offer for you’ or ‘We love you. Here’s a $10 discount coupon.’ might work well!
Time is running out!
Creating a sense of urgency with the usage of terms like – limited time offer! hurry! limited seats! grab the offer before it ends! only few coupons left! – is one of the best ways to get the reader clicking on your email.
Don’t forget to use an exclamation point but don’t go overboard with it.
You don’t want to miss this!
This goes hand in hand with the point given above. Nobody wants to be the person who misses out on a great deal. So, apart from the phrases that create urgency, you can also directly write ‘Don’t miss this summer collection’, ‘Claim this offer before it’s gone’, or any other similar subject lines to get opens.
It all depends on your brand. Does your brand have a funny side? If yes, then go ahead with some wacky subject lines. Funny subject lines can not only generate opens but also be memorable, which is awesome for your brand. Chuckle-inducing lines like ‘Is it too soon to say we love you?’ and ‘Dad jokes, I’ve got ’em‘ will keep it light-hearted and get you clicks.
A lot of companies send boring promotional emails which the customer skips through regularly. One way to stand out among this crowd is to be personal. Simple personal lines like ‘Hey [Name], check this out!’ or ‘[Name], remember us?’ can make the reader feel inclined to click on the email.
A lot of companies use emojis of ⌚🔔📣for notifications, new offers, new updates and alerts. Clothing and beauty related brands use 👗👠💄💕as well! Since we’re so used to seeing emojis in our daily lives, our attention is automatically grabbed by subject lines with emojis. So use it for your benefit right away!
Nobody wants to read long, drab subject lines. As the kids say, ain’t nobody got time for that! Keep it short, crisp and concise. Avoid unnecessary filler words. Keep editing your line until you create one which is perfect.
Straight to the point
No frills. Some companies choose to keep it simple and it works for them! They send a line like ‘$10 Discount for you’ and voila, emails get opened.
Ask a question
‘Looking for a new outfit?’ or ‘What do you think?’ are a couple of examples. When you ask a question, the human brain naturally starts looking for an answer. If the answer lies in your email content then the reader will click on it to know more! Success!
The importance of a good subject line cannot be emphasized enough. It’s where the whole conversation between the business and the customer starts. Of course, the content inside the email should give justice to it as well. When both of these work together, you’ll get a response and that is a great feeling indeed.
These were my observations on what kind of subject lines get the email clicked on. Apart from these, if you have more ideas, please share them in the comments. Share this post with your friends and family to help them out as well. Thank you for reading!