Should you schedule your tweets?

This is the second post in a series called “Twitter Series: Your Questions Answered” where I will take up ONE question each day for a week and answer it in the form of a blog post! Hoping it will be useful for newbies on twitter 🙂 Today’s question is:

Should you schedule your tweets?

This can be a debatable topic. I was initially against tweet scheduling because I believed in tweeting in real time, always. Then one day, I thought of trying out scheduled tweets (using hootsuite). And I must say, there are more positives to it than negatives.

Let’s look at the positives:

  1. Your Klout score increases: Klout measures your influence on the basis of  Network influence, True reach and Amplification probability. Scheduled tweets can help you increase your retweets and response, hence increasing your amplification probability, thus in turn growing your Klout score.
  2. You can tweet in another timezone: Yes, we have followers, but do we interact with most of them? Not really, because of timezones! I’ve noticed that when I scheduled tweets, I’ve received retweets from people who I never really interacted with. Your reach expands because of scheduling tweets.
  3. Space out tweets throughout the day(or night): Look for the time when you observe that more people are online on twitter. If you tweet at peak time – you’ll get more retweets and thus your twitter audience grows. Since I’m from India, my ‘day’ is ‘night’ for United States and vice versa. Hence I schedule tweets at night! Similarly, you can schedule tweets according to whatever time suits you.
  4. When you really come online you can just interact with people:  I have never been able to really engage with people who tweet from 2am to 6am due to the time difference. They just remain as “followers” and don’t become “friends”. Hence when they respond to my scheduled tweets, I can easily reply to them when I’m live tweeting and  engage with them better.

But, schedule tweets – the right way:

  1. Don’t fully automate: Don’t schedule everything you tweet. Schedule a bit, then live tweet as well. Don’t be a tweet machine – there must be “humanness” in your tweets too.
  2. Keep sufficient gaps between two consecutive tweets: Set the timings of the scheduled tweets such that they are apart by at least 30 minutes (according to me) because you might not want to annoy your followers by filling up their timelines with only your tweets. Or just use Bufferapp which does it for you.

Scheduling tweets takes your time. You have to keep looking for good content and schedule your tweets.  Sometimes, I don’t schedule tweets because I’ve been too lazy or because of lack of time. It’s not necessary to schedule tweets everyday, though!

This is my opinion of scheduled tweets. There are both – positives and negatives. What do you prefer? Do you schedule tweets or not? Let me know in the comments!

 

 

25 comments:

  1. I am a scheduling tweets badass :((( but I do provide and share valuable contents to my niche.. so.. Why am I here anyways LMAO

    Beautiful post Nicky keep it up, waiting for tomorrow’s post.. Muah

  2. It’s a great tool for those who are working or studying. I am practicing it but it does take quite awhile of my time and effort to gather all the contents that I want to schedule to tweet later.

    I agree that it shouldn’t be auto all the time. You got to come on line and be present whenever you can to interact with others.

    Great post, Nicky.

  3. Nice Twitter Q series Nicky. I’m always willing to tweet in realtime. Although I’m not a big fan of Twitter scheduling, it’s essential to do so when time isn’t in our side as it isn’t a place limited to one time zone. One thing I hate to see is: a stream full of Twitterfeed/dlvr.it. It sucks!

    1. Thank you sir! Yes, complete automation (with twitterfeed and dlvr.it) does provide some good tweets but then there’s is no humanness in it, right? It’s like a twitter machine churning out links constantly – annoying. As always, thanks for your great comment!

  4. Nicky
    I think that you have the comments right – automation does provide you with the ability to balance your tweets, but it should only be part of the story.

    To truly engage, you have to read what others are posting and respond and react to their comments, this cannot be done with a delay or automation.

  5. Very insightful post. I do schedule and free-post too, but I always stop to think, since most ppl I know catch up on their tweets via an app or the Twitter website, and nor by phone in real time, what’s the point? Am I totally off base?

  6. Good post Nicky. I would agree with Mark Calpin — it should only be part of the story. Now I’m not sure how much of the story it should be. I do think with automation you run the risk of depersonalizing your Twitter interactions.

    1. Thanks Nicole! I think it should be a part of your story in such a way that it doesn’t annoy your readers. Balance matters, right? Thanks for your great comment! 🙂

  7. I usually do schedule my tweets. When I do a reply to someone I usually will not. I like being able to space my tweets out.

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