Email marketing is widely preferred because of its broad reach. An email sent to a potential or current customer can be considered email marketing. But, do you include social sharing buttons in your emails? According to GetResponse’s study, the number of users who include social sharing buttons in their emails have shot up by 40% compared to last year, increasing to 18.3%. These emails garnered an average click through rate of 115% higher.

As you will notice in the infographic below, findings show that Facebook boasts of a great share rate via email social sharing buttons compared to Twitter. Hence, Facebook is a popular sharing button in emails since it has been included in a whopping 91% of social emails as opposed to Twitter, which dropped by 25%. This just proves that Facebook is still a frontrunner in the social media world. According to the infographic, users who added 1 icon in their email received a much better response than those who included 4. Including social sharing buttons in emails can help you in creating a better customer-brand relationship. More information in the infographic below!

So, are you going to add Social sharing buttons in your emails from now on? Or, do you already include these buttons? Let me know in the comments!

Infographic courtesy: GetResponse

Thanks To: @gupshupblog