I’m excited to bring this new guest post on The Nicky Blog by Leo Widrich. More info about the author at the end of the post. Enjoy!
What does it take to be successful on Twitter? I think this is one of the most common questions we come across online.
Making use and applying the very basic rules such as caring for Twitter etiquette, sharing high quality content and engaging with others constantly are the best things to start with I found.
Yet, due to Twitter’s open and versatile nature I found that there are a few more and slightly more advanced things I started to use to reach out and connect with more people:
1.) Rewriting of headlines – Put more YOU into Tweets
One thing that I never get tired of writing about is the fact to make your tweets unique and genuine. In case you are like me, you are tweeting a lot of links pointing to blogposts or other content.
A simple technique to take your Twitter efforts further is to start editing the headlines. Give the tweets your own voice through that, don’t just bluntly copy the headline. It makes a big difference in your appearance on Twitter.
Additionally, to help you kick things off, try finding a quote inside the article and turn that one into your tweet. It shows that you are engaged with that content and are determined to really only share high quality things.
2.) Tracking of keywords – @GaryVee style
If you ever watch one of the many Gary Vaynerchuck videos, there is one thing that keeps coming up. Gary used to sit down with TweetDeck, have dozens of search terms in relation to wine opened and answer questions to random people asking for advice and guidance on wine and food.
It is a technique that I have used myself very often too. Set up a few key search terms for your niche via TweetDeck, Twilert or TweetAlarm such as “Tweet scheduling”, “Twitter Tools”, “schedule tweets” in my case and help others out if they ask questions. Don’t care for mentioning your own product, just genuinely help.
Like magic people will become interested in what you are doing and building.
3.) Join or start Twitterchats
The pros and cons of Twitterchats have been discussed many times. Personally I believe the potential of participating or even creating one is huge.
Apart from the fact that you can learn a lot about a certain topic that is being discussed, you get a chance to meet new people. And more than that. You can start creating meaningful and lasting relationships through these chats going way beyond the chat.
For the best list of all chats I have seen to date, try this one: Twitter Chats.
4.) Ask questions
This is advanced? Yes, I know, it is a quite basic thing to do indeed by nature. Yet, I believe it isn’t used near as frequently as it could be. Partly because it requires you to have a certain amount of following already established.
Starting to ask questions regularly to get input from your followers is an amazing way to both crowdsource knowledge and start engagement.
If you need guidance on the how and why, take a peek at @AskAaronLee who is practicing this better than anyone I have seen. He asks thought provoking questions and manages to keep a large community engaged through it.
5.) Run Twitter contests
There are a few very interesting ways I have observed recently to help you connect with more users on Twitter.
Starting a Twitter contest can be as simple as having a giveaway for a great product and letting others enter through a retweet.
A more team related way of doing it is something that Michele Welch is doing here. You are building groups trying to tweet and retweet posts with a certain hashtag. As it is “tweeted forward” the group that completes the circle the quickes wins a prize. A nice and innovative way I found.
These are a few of the things that I am using to use Twitter on more different levels.
How about you? Are there any advanced areas I have missed here? Do you think the above mentioned tips could be useful?
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